For five decades, the Gold Coast visitor economy has been shaped by collaboration, ambition, and a shared belief in the potential of our city.

Today, Experience Gold Coast (EGC) is proud to release a short film and digital publication reflecting on 50 Years of Destination Stewardship: The Gold Coast Visitor Economy 1975–2025, a story of partnerships, perseverance and the people who helped transform a coastal community into one of Australia’s leading visitor destinations.

This reflection also marks a moment to honour the remarkable commitment of our tourism industry, noting that:

Almost half of all current EGC Industry Partners (210 businesses) have partnered with EGC and its predecessor organisations for 10 years or more.
88 businesses have remained engaged for more than 20 years
Almost 50 Partners have maintained their partnership for more than 30 years
14 Partners have maintained their partnership for 40 years or more

EGC is especially proud to recognise Sea World, as the founding Industry Partner, having worked alongside EGC and its predecessor organisations for 50 years.

Special acknowledgement is also extended to Gold Coast Turf Club, Dreamworld, Currumbin Wildlife Sanctuary and The Island Gold Coast, each of which have maintained their partnership for more than 45 years.

These long-standing relationships are a powerful reminder that the Gold Coast’s success has never been achieved by one organisation alone. It has been built through shared effort, long-term commitment, and a collective ambition to keep evolving as a destination.

The lesson of the last five decades is clear:

We are better together.
And the next chapter awaits.

Regards,
John Warn
Chief Executive Officer

For five decades, the Gold Coast visitor economy has been shaped by collaboration, ambition, and a shared belief in the potential of our city.

This reflection also marks a moment to honour the remarkable commitment of our tourism industry, noting that:

Almost half of all current EGC Industry Partners (210 businesses) have partnered with EGC and its predecessor organisations for 10 years or more.
88 businesses have remained engaged for more than 20 years
Almost 50 Partners have maintained their partnership for more than 30 years
14 Partners have maintained their partnership for 40 years or more

EGC is especially proud to recognise Sea World, as the founding Industry Partner, having worked alongside EGC and its predecessor organisations for 50 years.

The lesson of the last five decades is clear:

We are better together.
And the next chapter awaits.

Regards,
John Warn
Chief Executive Officer

VIEW THE SHORT FILM AND DIGITAL PUBLICATION

Experience Gold Coast acknowledges and pays respect to the traditional Aboriginal people of the land where we stand and acknowledge all their descendants. We also acknowledge the many Aboriginal people from other regions as well as Torres Strait and South Sea Islander people who now live in the local area and have made an important contribution to the community.

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